Marketing Strategy For A Dental Laboratory Marketing Plan...

1.0 INTRODUCTION Marketing is finding out what consumers want, and giving it to them at a profit to yourself. For a dental laboratory, marketing is invaluable in today’s economic climate as the priority for oral healthcare drops in a recession, meaning fewer dental patients, and less dental technology work. To counteract this, the dental laboratory must employ marketing to convince clients to spend on oral health, and inspire them to use the laboratory’s services. The following 2015 Ace Dental Laboratory marketing plan will address the 3 big questions: (1) Where are we? In order to plan for the future, we first need to reach a common understanding of the present circumstances. The first step is to assess our external and internal position, i.e., a SWOT analysis. (2) Where do we want to be? Having reviewed our current situation, we must now discern what the future should look like by clarifying our priorities and identifying our strategic objectives; (3) How do we get there? A marketing strategy based on the 4 elements of the marketing mix will help us achieve specific, measurable, achievable, realistic, and time-bound objectives. 2.0 EXECUTIVE SUMMARY The 2015 Marketing Plan outlines ADL’s approach to attain a significant increase in revenue and profits over the preceding year. The target revenue for 2015 is NZ$800,000 – a planned 10% revenue gain. The target by 2020 is a revenue increase by 30-40%. We think this increase is attainable due to our decision to expand ourShow MoreRelatedHealth Care Marketing Reflection Essay1092 Words   |  5 PagesHealth Care Marketing Reflection Essay Markets change, tastes change, so the companies and the individuals who choose to compete in those markets must change.( Wang, n.d. as cited by Morrison, p. 113). In modern medicine, disease treatment is more importance than disease prevention, as doctors focus more on treatment of symptoms of rather than determining its root cause. 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Romeo and Juliet Tragic Hero Essay - 748 Words

William Shakespeare is an English poet and play right. His plays mainly consisted of comedies, history, and tragedies. The Tragedy of Romeo and Juliet is a play written by William Shakespeare. For a play to be a tragedy there must be a tragic hero. In Shakespeare plays, tragedy is identified as a story that ends unhappily due to the fall of the protagonist, which is the tragic. In this play there are two tragic heroes. Romeo and Juliet are both the tragic heroes. To be a tragic hero they must be from a high estate, have a tragic flaw, and the tragic flaw is the cause of their downfall. A tragic hero must be from a high estate or well- known family. For a family to be of a high status means to be a well- known family of wealth. Both†¦show more content†¦Juliet’ tragic flaw was also a cause of her downfall. Her loyalty for Romeo drives her to suicide when she awakes and sees that Romeo is dying because of the poison he drank; she takes his dagger and stabs herself. A s she stabs herself she says ‘† This is thy sheath; there rust, and let me die.†Ã¢â‚¬â„¢ (Act V, Scene III, Line 170). Romeo and Juliet both let their tragic flaws cause their downfall. To be a tragic hero you must be fromShow MoreRelatedThe Tragic Hero in Shakespeare’s Romeo and Juliet Essay761 Words   |  4 PagesIn William Shakespeare’s Romeo and Juliet, Romeo is a tragic hero.† This is according to Aristotle’s definition, a tragic hero is a character â€Å"who is neither completely good nor completely bad, but also a member of royalty.† Romeo is a tragic hero because he does many good things, but many bad things, as well. For example, he is a Montague and he marries Juliet, who is a Capulet. This is prohibited, so Romeo is bad. However, Romeo does everything he can to keep Juliet happy and risks his lifeRead MoreTragic Hero in Othelo by William Shakespeare996 Words   |  4 Pagesall very much alike. He has written many plays including Othello and Romeo and Juliet. 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Proposal to Eliminate Obesity Free Essays

Stewart, M. June 13, 2011 Eng-106 Proposal to eliminate Obesity The fight against obesity is an ongoing battle; peoples all over the world are struggling to lose weight. Obesity is one of the most leading causes of death worldwide; this disease causes life threatening health conditions, such as high blood pressure, cardiovascular diseases, type 2 diabetes, arthritis, sleep apnea, strokes and cancer. We will write a custom essay sample on Proposal to Eliminate Obesity or any similar topic only for you Order Now The number of obese individuals throughout the world has doubled since three decades ago, which has become a high risk health factor in today’s society. Recent studies show that one out of every ten individual worldwide has been diagnosed as being obese. Despite the increasing obesity dilemma, studies indicate that some doctors find it hard to address weight issues with obese patients. Although, the doctor and patient know there is a problem, neither is willing to discuss it. This only makes the problem more complex later on, when it could have been resolved in the early stages. William, Bestermann Jr. , a medical director for Holston Medical Group in Kingsport, Tenn. states that â€Å"if doctors are committed to keeping patients from having strokes or heart attacks, then this conversation cannot be avoided, and they have to help their patients lose weight. † Bestermann has developed a plan for doctors to help guide and successfully treat obese patients on a committee for the Stop Obesity/Alliances, which consist of professional businesses, healthcare providers, unions and insurers whose sole purpose is to strategize an attack on obesity. Doctors have joined the fight against obesity, in an effort to win the war on obesity. Medical advisors suggest that primary care doctors launch a well-developed attack against obesity, in order to expand their patient’s lifespan due to the fact that it decreases their quality of life and also accounts for billions of dollars in health expenses. The most common reason for the excessive increase in health expenses; there are about seventy-two million peoples in the United States who are obese, which enhances an evolution of chronic health conditions associated with obesity. If doctors and health insurance companies work together to discover an effective solution to eliminate obesity, this would save billions of nnocent lives. Preventive methods to help in the fight against obesity are inevitable due to the present circumstances. The Staff at the Mayo Clinic state that the purpose for obesity treatment is to help individuals reach and keep a healthy weight. A person seeking treatment should be monitored by health professionals, therapist, nutritionist, dietician, and an obesity specialist in an effort to maintain a healthier lifestyle. Obesity is a life threatening disease that causes other serious chronic diseases if not treated properly. Most peoples become obese by no fault of their own, due to psychological problems, lifelong illnesses and other distressful aspects in their life. My proposal based on my research is that President Obama, Congress and Healthcare Professionals should take a stand on this life threatening disease as soon as possible. The president can only do so much if Congress does not approve a bill. It is a tragic to see so many peoples in this world suffering and dying from any kind of disease that is in fact preventable. Obesity being one of them should be at the top of the list, because it is the main cause of all these other incurable diseases. If preventing or ridding the world of obesity is the key to optimal health, and expand a person’s lifespan. Why has Congress done something about it? Are doctors really concerned about their patients’ health? Some of our kids are even obese; obesity is a serious condition that most of us fell to realize. How can we say that, America is the land of the proud and the brave, if we as peoples of this great nation refuse to come together and take a stand on what is right? Obesity is an ongoing war that has hindered and defined our society far too long; it is time that we do something about this crisis, before it is too late. And our society becomes extinct. Peoples of this great land take a stand, in order to make a change we must come together. I am a firm believer in change, therefore by the will of God and myself, I will address President Obama and Congress on this issue to fight obesity starting today, because tomorrow is not promised to you or me. We have to live for today and help others in the process, who are unable to help themselves. I find this to be very disturbing that so many peoples in the world are obese. And nothing is being done about it. Society what has happened to us? Will we continue to sit back and do nothing? Even if Congress have to pass a bill for an effective method to fight obesity, than they should. For every man, woman and child that are diagnosed as obese, effective immediately they should be offered weight-loss surgery. Many in the past have died because they were obese; this is not something Congress does not know about. Some obese individuals reach out for help from their physicians; the answer to their consistent weight gain problem is to stop eating or exercise more. This is the solution to end obesity, not applicable. Are doctors failing to save lives? Do they offer the best health advice to patients? I have to admit a doctor’s job seems a little overwhelming, with the enormous amount of patients that they see and treat daily, but if you cannot trust your own doctor in regards to your health issues, who can you trust. If doctors know of any cures to save millions of life’s yearly. Are they entitled to share their findings with patients? References Greene, C. , Hellmich, N. (2009, October 06). Doctors join fight against obesity- USATODAY. com. News, Travel, Weather, Entertainment, Sports, Technology, U. S World-USATODAY. com. Retrieved June 15, 2011, from http://www. usatoday. com/news/health/weightloss/2009-10-06-doctors-obesity_N. htm Staff, M. C. (2011, May 06). Obesity: Treatments and drugs-MayoClinic. com. Mayo Clinic. June 13, 2011, from http://www. mayoclinic. com/health/obesity/DS00314/DSECTION-treatments-and-drugs Reeves, R. (2005) Working Together to Fight Obesity. Journal of the American Dietetic Association, 105(5), 13-13. doi:10. 1016/j. jada. 2005. 03. 018 How to cite Proposal to Eliminate Obesity, Papers