Marketing Strategy For A Dental Laboratory Marketing Plan...

1.0 INTRODUCTION Marketing is finding out what consumers want, and giving it to them at a profit to yourself. For a dental laboratory, marketing is invaluable in today’s economic climate as the priority for oral healthcare drops in a recession, meaning fewer dental patients, and less dental technology work. To counteract this, the dental laboratory must employ marketing to convince clients to spend on oral health, and inspire them to use the laboratory’s services. The following 2015 Ace Dental Laboratory marketing plan will address the 3 big questions: (1) Where are we? In order to plan for the future, we first need to reach a common understanding of the present circumstances. The first step is to assess our external and internal position, i.e., a SWOT analysis. (2) Where do we want to be? Having reviewed our current situation, we must now discern what the future should look like by clarifying our priorities and identifying our strategic objectives; (3) How do we get there? A marketing strategy based on the 4 elements of the marketing mix will help us achieve specific, measurable, achievable, realistic, and time-bound objectives. 2.0 EXECUTIVE SUMMARY The 2015 Marketing Plan outlines ADL’s approach to attain a significant increase in revenue and profits over the preceding year. The target revenue for 2015 is NZ$800,000 – a planned 10% revenue gain. The target by 2020 is a revenue increase by 30-40%. We think this increase is attainable due to our decision to expand ourShow MoreRelatedHealth Care Marketing Reflection Essay1092 Words   |  5 PagesHealth Care Marketing Reflection Essay Markets change, tastes change, so the companies and the individuals who choose to compete in those markets must change.( Wang, n.d. as cited by Morrison, p. 113). In modern medicine, disease treatment is more importance than disease prevention, as doctors focus more on treatment of symptoms of rather than determining its root cause. 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